Cookie Policy

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, to provide information to website owners, and to enhance your browsing experience. Cookies allow a website to recognise your device and remember information about your visit, such as your preferred language, login status, and other settings.

Cookies can be classified by their lifespan as either session cookies or persistent cookies. Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device for a set period of time or until you manually delete them. Cookies can also be classified by their origin as either first-party cookies (set by the website you are visiting) or third-party cookies (set by a domain other than the one you are visiting).

This Cookie Policy explains how BetFlow Payments Ltd ("BetFlow", "we", "us", or "our") uses cookies and similar tracking technologies on our website (betflow.io), merchant dashboard, and hosted payment pages. This policy should be read in conjunction with our Privacy Policy, which provides comprehensive information about how we process personal data.

We use cookies and similar technologies for several important purposes that are essential to providing you with a secure and functional experience on our platform. These purposes include ensuring the security and integrity of our payment processing services, maintaining your session state as you navigate through our merchant dashboard, remembering your preferences and settings, and analysing how our website and services are used so that we can improve them.

On our hosted payment pages, cookies play a critical role in fraud prevention and detection. We use device fingerprinting cookies and session tokens to identify potentially fraudulent transactions, verify the legitimacy of payment sessions, and protect both sportsbook operators and their players from unauthorised use of payment credentials. These security cookies are strictly necessary for the safe operation of our payment gateway.

Within our merchant dashboard, cookies are used to maintain your authenticated session, remember your display preferences (such as timezone, currency format, and table layouts), and provide a seamless experience as you navigate between different sections of the dashboard. We also use cookies to deliver relevant system notifications and to track which features and reports you use most frequently, enabling us to prioritise improvements.

We categorise our cookies into the following types based on their purpose and functionality:

Strictly Necessary Cookies: These cookies are essential for the operation of our website and services. They enable core functionality such as security, session management, network management, and accessibility. Without these cookies, our services cannot function properly. These cookies do not require your consent under applicable law, as they are necessary for the provision of the service you have requested. Examples include authentication session cookies, CSRF (Cross-Site Request Forgery) protection tokens, load balancer cookies, and payment session identifiers.

Functional Cookies: These cookies enable enhanced functionality and personalisation, such as remembering your preferences, language selection, and display settings. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not function properly. Examples include timezone preference cookies, dashboard layout preferences, and currency display format settings.

Analytics and Performance Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often, how visitors navigate between pages, and whether visitors encounter error messages. All information collected by these cookies is aggregated and anonymised. We use this data to improve how our website works and to understand user behaviour. We use privacy-respecting analytics tools that do not track individual users across websites.

Marketing Cookies: These cookies are used to track visitors across websites in order to display relevant advertisements. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are set by our advertising partners and require your explicit consent. We use marketing cookies sparingly and only in connection with our B2B marketing efforts targeting sportsbook operators, not players or end users.

The following is a detailed list of the cookies used on our website and services:

Strictly Necessary Cookies:

bf_session - Session identifier for authenticated users. Duration: Session. First-party. bf_csrf - CSRF protection token to prevent cross-site request forgery attacks. Duration: Session. First-party. bf_pay_session - Payment session identifier for hosted payment pages. Duration: 30 minutes. First-party. bf_device_id - Device identification for fraud prevention on payment pages. Duration: 12 months. First-party. __cf_bm - Cloudflare bot management cookie for DDoS protection. Duration: 30 minutes. Third-party (Cloudflare).

Functional Cookies:

bf_preferences - Stores dashboard display preferences (timezone, currency format, table layout). Duration: 12 months. First-party. bf_locale - Stores your preferred language setting. Duration: 12 months. First-party. bf_theme - Stores your dashboard theme preference (light/dark mode). Duration: 12 months. First-party.

Analytics Cookies:

_bf_analytics - Anonymous visitor identifier for our privacy-respecting analytics. Duration: 12 months. First-party. _bf_pages - Tracks page views and navigation paths in anonymised form. Duration: Session. First-party.

Marketing Cookies:

_li_fat_id - LinkedIn advertising attribution for B2B campaigns. Duration: 30 days. Third-party (LinkedIn). _gcl_au - Google Ads conversion tracking for B2B campaigns. Duration: 90 days. Third-party (Google).

Some cookies on our website are set by third-party services that appear on our pages. We do not control the setting of these cookies and cannot access them. The third-party services that may set cookies through our website include:

Cloudflare - We use Cloudflare for content delivery, DDoS protection, and web application firewall services. Cloudflare may set cookies necessary for its security and performance services. For more information, please visit Cloudflare's cookie policy at cloudflare.com/cookie-policy.

LinkedIn - Where you have consented to marketing cookies, LinkedIn may set cookies to measure the effectiveness of our B2B advertising campaigns on the LinkedIn platform. These cookies enable conversion tracking and audience insights for our operator acquisition campaigns. For more information, please visit LinkedIn's cookie policy at linkedin.com/legal/cookie-policy.

Google - Where you have consented to marketing cookies, Google may set cookies for advertising attribution and conversion tracking through Google Ads. These are used exclusively for our B2B marketing efforts. For more information, please visit Google's privacy policy at policies.google.com/privacy.

We regularly review the third-party services we use and their cookie practices. We require all third-party service providers to comply with applicable data protection laws. If you have concerns about any third-party cookies, you can block them using your browser settings or our cookie consent mechanism.

You have several options for managing cookies on our website. When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your cookie preferences at any time by clicking the "Cookie Preferences" link in the footer of our website, which will re-display the consent mechanism.

You can also manage cookies through your browser settings. Most web browsers allow you to control cookies through their settings preferences. You can typically set your browser to block all cookies, to accept only first-party cookies, to delete cookies when you close the browser, or to notify you when a cookie is being set so you can decide whether to accept it. The method for managing cookies varies between browsers, so please refer to your browser's help documentation for specific instructions.

Please be aware that if you choose to block or delete strictly necessary cookies, some features of our website and services may not function correctly. In particular, you may be unable to log in to the merchant dashboard, complete payment transactions on hosted payment pages, or maintain a secure session. Blocking analytics cookies will not affect the functionality of our services but will prevent us from understanding how you use our website and from making improvements based on usage patterns.

For more information about cookies and how to manage them, you can visit aboutcookies.org or allaboutcookies.org, which provide comprehensive guidance on cookie management across different browsers and devices.

We may update this Cookie Policy from time to time to reflect changes in our cookie practices, the cookies used on our website, or changes in applicable law and regulation. When we make material changes to this policy, we will notify you by posting the updated policy on our website with a revised "Last updated" date, and where appropriate, by displaying a new cookie consent banner so you can review and update your preferences.

We recommend that you review this Cookie Policy periodically to stay informed about how we use cookies. The "Last updated" date at the top of this page indicates when the policy was most recently revised. Any changes to this Cookie Policy will take effect immediately upon posting to our website, except where a cookie consent update is required, in which case the changes will take effect once you have reviewed and confirmed your updated preferences.

If changes to this policy materially expand the categories of cookies we use or the purposes for which we use them, we will seek your renewed consent for non-essential cookies before implementing such changes. We will not retroactively apply changes to cookies that have already been set on your device without providing you with appropriate notice and choice.

If you have any questions or concerns about this Cookie Policy, our use of cookies, or your cookie preferences, please do not hesitate to contact us:

BetFlow Payments Ltd Level 3, Quantum House 75 Abate Rigord Street Ta' Xbiex XBX 1120, Malta Email: privacy@betflow.io

For questions specifically relating to data protection and your rights under the GDPR, please contact our Data Protection Officer at dpo@betflow.io. For general enquiries about our services, please contact support@betflow.io.

You can also manage your cookie preferences at any time by clicking the "Cookie Preferences" link in the footer of our website, or by adjusting your browser settings as described in Section 6 above.